The ultimate book of business brands

insights from the world's 50 greatest brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands ...

Brand manners

how to create the self-confident organisation to live the brand

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand ...

Jackpot!

Harrah's winning secrets for customer loyalty

Internet Marketing

strategy, implementation and practice

El canal de distribución

disección de las relaciones comerciales

Envase y embalaje

(la venta silenciosa)

Brand driven

the route to integrated branding through great leadership

Guía de etiquetado de productos de consumo

New product developement

successful innovation in the marketplace

Estrategias de márketing de turismo rural en Guadalajara

Distribución y franquicia

oportunidades de negocio ante el impacto de la mundialización/globalización

Branding de alta tecnología

creando poder de marca en la nueva dimensión del mercado

Market research in the Internet Age

leveraging the Internet for market

The market research industry is undergoing momentous change as it begins to leverage the possibilities created by the Internet. This book provides an analysis of the industry's direction. It looks through an integrative framework to define the future of the industry

Value-based marketing for bottom-line sucess

5 steps to creating customer value

This volume provides a five-step model for creating and managing a value delivery marketing system within an organization. It contains the tools and strategies for identifying customer values, executing a value- based marketing strategy, and then analyzing the results including ROI

Marketing insights from A to Z

80 concepts every manager needs to know

Indispensable recorrido por todos los conceptos fundamentales del marketing, de la mano de la más reconocida figura internacional en el campo de los estudios de marketing, Philip Kotler... The most renowned figure in the world of marketing offers the new rules to the game for ...

The complete independent movie marketing handbook

promote, distribute and sell your film or video

Looking at every stage of the movie marketing process, this is a complete guide for independent filmmakers on how to find distribution and audiences for movies and videos. It gives practical, real-world examples on how to promote, distribute and sell film and video productions. From ...

Strategic marketing planning

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. -Leading authors in this sector, Wilson ...

Marketing research

an applied orientation

For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This international leader in graduate marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a ...

Consumer behavior

For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through 7 editions. This new edition focuses on how the Internet has changed the way ...

Marketing 2.0

strategies for closer customer relationships

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to ...