Con esta obra de consulta los autores pretenden ofrecer una aproximación, eminentemente práctica, a la gestión de los contratos desarrollados en el ejercicio del comercio que va más allá de las fronteras de los Estados, además de analizar las formas reconocidas por el derecho para ...
Con esta obra de consulta los autores pretenden ofrecer una aproximación, eminentemente práctica, a la gestión de los contratos desarrollados en el ejercicio del comercio que va más allá de las fronteras de los Estados, además de analizar las formas reconocidas por el derecho para ...
America is more than just a country-it's the biggest brand the world has ever known.That's the argument of this provocative new book. Launched, managed and advertised like a global brand since the Declaration of Independence,America has deliberately marketed itself,its culture ...
America is more than just a country-it's the biggest brand the world has ever known.That's the argument of this provocative new book. Launched, managed and advertised like a global brand since the Declaration of Independence,America has deliberately marketed itself,its culture ...
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing ...
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing ...
Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies. Containing many new and improved chapters, numerous updated case studies for each chapter, and a CD-ROM including ...
Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies. Containing many new and improved chapters, numerous updated case studies for each chapter, and a CD-ROM including ...
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information#highlighting ...
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information#highlighting ...
Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten ...
Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten ...
At first glance, companies like Apple and Nike have little in common with organizations like the Hell#s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the ...
At first glance, companies like Apple and Nike have little in common with organizations like the Hell#s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the ...
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are ...
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are ...
The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must ...
The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must ...
Esta obra presenta en forma ordenada y sistemática vocablos con giros o modismos, ejemplos, clasificaciones, tipos, características, divisiones, objetivos, casos, historias, etc.
18,00 €
LIBRO IBEROAMERICANO. Sin Stock. Envío en 7/8 semanas.
18,00 €
LIBRO IBEROAMERICANO. Sin Stock. Envío en 7/8 semanas.
Esta obra presenta en forma ordenada y sistemática vocablos con giros o modismos, ejemplos, clasificaciones, tipos, características, divisiones, objetivos, casos, historias, etc.
Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.