Big Business

The European experience in the Twentieth Century

This is a major comparative study of big business in the three dominant European nations across the twentieth-century. In particular the author looks at the character and performance of the major companies in each country at five `snapshot' moments through the century. In so doing ...

Building brands directly.

Creating business value from customer relationships..

Creating a million dollar image for your business.

How to build a customer base and keep it..

Corporate-level strategy.

Creating value in the multibusiness company

Advance praise for Corporate-Level Strategy. "At last a book that cuts through all the corporate jargon and academic generalizations to answer the question 'Does the corporate parent create or destroy value for the organization?' The authors suggest a simple yet compelling framework for making this ...

Japanese maverick.

Success secrets of Canon's "god of sales"..

Como desarrollar la empresa familiar.

Self-Assessment and Career Development.

Como mejorar la rentabilidad empresaria y ganar competitividad.

Business International's Guide to International Licensing.

Building a licensing strategy for 14 key markets around the world..