Total global strategy II

International marketing

strategy, planning, market entry and implementation

Divided into two parts, "Trading environment" and "organizing for international markets", the book covers topics such as: -International trade -Regional analysis techniques -Market research and market screening techniques -Entering international markets -Export methods -Global Products -Global pricing -International advertising

Fundamentals of U.S.Foreign Trade Policy

economics, politics, laws and issues

Descripción Thoroughly updated to reflect the many recent changes in the international trading system, the second edition of this acclaimed study again provides a unique integration of the three critical aspects of U.S. foreign trade policy formulation and implementation: economics, politics, and law. In ...

Managing the global network corporation

This text considers the increasing importance of changing structures, organization and management, within multi-national corporations. Table of Contents: Part One: Innovation and Knowledge Transfer in International Networks 1. Dynamics of Knowledge Transfer Across Borders 2. Problems in Managing International Innovation Projects 3. The Management of ...

Selling China

foreign direct investment during the Reform Era

Doing business in emerging Europe

The transformation, which is unfolding in emerging European countries is a unique historic event. In several countries, the transition has been quite positive; most analysts anticipate continued real growth in the coming years. While opportunities in that region are numerous, doing business may prove, as ...

Intercultural management

Intercultural management is an emerging but increasingly crucial area of study. Essentially, intercultural management concerns itself with work forces that function in different cultural contexts. These differences can be either "external", where an organization operates across national and ethnic cultures, or "internal", where an organization ...

La influencia de la innovación tecnológica sobre el comportamiento internacional de la empresa

El objetivo genérico de esta tesis es examinar la influencia de las capacidades innovadoras de la empresa sobre el resultado de su actividad internacional. La conveniencia de recoger con mayor detalle las diferentes posibilidades que se le presentan a la empresa para manejar el proceso ...

Logística del transporte marítimo

manual de procesos para la gestión logística en el transporte marítimo y el entorno portuario

La calidad en la gestión logística es un factor de éxito en los intercambios comerciales. El conocimiento de los procesos operativos del transporte marítimo y el entorno portuario es la clave de la eficiencia. -Ventajas competitivas del transporte marítimo. -Tipología de las mercancías y de ...

Setting global standards

guidelines for creating codes of conduct in multinational corporations

PART ONE: THE ROLE OF MULTINATIONAL CORPORATIONS IN THE CONTEXT OF INCREASING GLOBALIZATION AND FREE TRADE. Chapter 1. The Blessings and Perils of Globalization: A Tale of Two Peoples. Chapter 2. Sweatshops and Human Rights Abuses: Evidence from the Field. PART TWO: MULTINATIONAL CORPORATIONS' RESPONSES ...

An empirical investigation of stock markets

the CCF approach

An Empirical Investigation of Stock Markets: The CCF Approach attempts to make an empirical contribution to the literature on the movements of stock prices in major economies, i.e. Germany, Japan, the UK and the USA. Specifically, the cross-correlation function (CCF) approach is used to ...

Los riesgos y su cobertura en el comercio internacional

La actividad exterior, por sus especiales características, se desenvuelve en un entorno de incertidumbre mucho más acusado que en el comercio doméstico, lo que obliga al empresario a tener que soportar un mayor número de sobresaltos y contingencias. Para enfrentarse a tales eventualidades, lo primero ...

Marketing en un mundo global

claves y estrategias para competir en el mercado internacional

El presente libro va dirigido a pequeñas y medianas empresas que están iniciando su proceso de internacionalización, de manera que cubre perfectamente los aspectos del inicio de la exportación, creación de departamentos de exportación, redes internacionales de distribución y, finalmente, el proceso de inversiones en ...

International business

environments and operations

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing ...

Rolling out new produts across international markets

causes of delays

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and ...

Franchising

An international perspective.

International logistics

global supply chain management

Students of logistics, transportation, and supply chain management, as well as international managers will find International Logistics: Global Supply Chain Management an essential reference for understanding how cargo is moved around the world. A comprehensive guide that includes the theory and practice of global supply ...

Las divisas en la estrategia internacional de la empresa

Guía práctica de contratos internacionales

cómo redactar un contrato internacional de ventas

Mind your manners

managing business cultures in the new global Europe

Now in a fully expanded and updated third edition, Mind Your Manners contains fifteen chapters to include all the countries#from the Baltics to the Balkans#applying for membership to the European Union, the world#s biggest global market. This new edition covers thirty-three different ...