corporate responses to environmentalism, market opportunities and public regulation
"Agribusiness & society" examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness.How are they changing their R & D and business practices to develop new environmentally oriented products,services and methods of prodcution?And what can they cahnge of their own volition,and where is external direction a necessary condition of environmentally friendly innovation? These questions are explored through investigations of particualr biotech and agribusiness companies-including Monsanto,Ciba Geigy,Dole,and Chiquita-and their behaviour in locations as diverse as California,Europe,Australia,Brazil,and Central America.The authors explore how some have responded to environmental pressures by exploiting new consumer-created markets;some changed their production practices in a sustainable way;while others have complied with(or resisted) state environmental regulation,notably labelling systems and certification. Each study examines how institutional,cultural,economic,political and technological contexts shape the strategies of big business.Topics include " green ...