We first
how brands and consumers use social media to build a better world
- ISBN: 9780230110267
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2011
- Lugar de la edición: Hampshire. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 256
- Idiomas: Inglés
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
