Logotipo librería Marcial Pons
Transactional to transformational

Transactional to transformational
how banks innovate

  • ISBN: 9781119791287
  • Editorial: John Wiley & Sons, Inc.
  • Lugar de la edición: Chichester. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 23 cm
  • Nº Pág.: 250
  • Idiomas: Inglés

Papel: Cartoné
42,39 €
Sin Stock. Disponible en 7/10 días.


Through a series of case studies you are invited to meet, and learn firsthand from, the people and teams that have delivered a number of very different innovations successfully across a diverse group of banks; big and small, long established and brand new, from the east and west!

Banks featured include: Bank of America, BBVA, Citi, Crédit Agricole, Danske Bank, Deutsche Bank, ING, J.P. Morgan, Lloyds Bank, Metro Bank, N26, National Australia Bank, Royal Bank of Canada, Santander, Standard Chartered and Swedbank.

This book will equip you with ideas, tools and actionable hands-on advice. You will discover the untold stories about how these banks delivered new solutions to consumers and businesses, products as well as services, across the spectrum of buy, build and partner.

Here are some of the innovation challenges you can overcome by learning from those that already did:

Working around legacy systems
Limited tech resources and budget
Secure budget and buy-in from the exec team
Creating a culture that embrace innovation
Compete with fintechs and big tech for new talent
Validating actual customer demand
Increasing speed to market whilst satisfying risk and compliance
Retain control when partnering with third parties
Making the right priorities
When to shut something down
Once you have bought this book you can register on www.howbanksinnovate.com to access more in-depth material from all of the banks featured, full-length interviews and videos.

Part i: Buy 1


Chapter 1: Lloyds Banking Group 3

Chapter 2: BBVA 19


Chapter 3: Metro 33

Chapter 4: J.P. Morgan 48

Part ii: Build 61

Incubate in-house

Chapter 5: Crédit Agricole 63

Chapter 6: National Australia Bank 77

Build in-house

Chapter 7: Citi 93

Chapter 8: Bank of America 107

Spin out

Chapter 9: ING 120

Chapter 10: Santander 133

Part iii: Partner145

Fintechs and startups

Chapter 11: Deutsche Bank 147

Chapter 12: Danske Bank 161

Banks and other corporates

Chapter 13: Swedbank 175

Chapter 14: Standard Chartered 190

Part iv: Bonus: Ways of Working 205

Chapter 15: N26 207

Chapter 16: Royal Bank of Canada 222

Index 235


Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información