Trade Marks and Brands
an interdisciplinary critique
- ISBN: 9780521889650
- Editorial: Cambridge University Press
- Fecha de la edición: 2008
- Lugar de la edición: Cambridge. Reino Unido
- Colección: Cambridge Intellectual Property and Information Law
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 484
- Idiomas: Inglés
Eds. Lionel Bently, Jennifer Davis, Jane C. Ginsburg. Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Eds. Lionel Bently, Jennifer Davis, Jane C. Ginsburg
