Logotipo librería Marcial Pons
Think, play, do

Think, play, do
technology, innovation, and organization

  • ISBN: 9780199268092
  • Editorial: Oxford University Press
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 254
  • Idiomas: Inglés

Papel: Rústica
34,22 €
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Resumen

The book outlines a new way of thinking about innovation. Traditional definitions of 'research', 'development' and 'engineering', imply a progressive linearity which doesn't exist in reality. They are also associated with organizational departments, which are breaking down where once they existed, and are in any case non-existent in the vast majority of firms. They also fail to capture the central importance of design in innovation. We propose a new schema for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with them to see if they are practical, economical and marketable, and then doing: making the innovation real. This new schema captures the emerging innovation process using a more contemporary idiom.

Resumen

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