Logotipo librería Marcial Pons
The starfish and the spider

The starfish and the spider
the unstoppable power of leaderless organizations

  • ISBN: 9781591841432
  • Editorial: Portfolio
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 227
  • Idiomas: Inglés

Papel: Cartoné
37,62 € 33,86 €
Sin Stock. Disponible en 5/6 semanas.

Resumen

After five years of groundbreaking research, Ori Brafman and Rod A. Beckstrom share some gripping stories. The Starfish and the Spider argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships. This book explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.

Resumen

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