The power of the tale
using narratives for organizational success
- ISBN: 9780470842270
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2002
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 306
- Idiomas: Inglés
Papel: Cartoné
59,22 €
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Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.