A supplement for undergraduate and graduate level courses in Investments, Behavioral Finance Theory, and related courses. This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a spectrum of possible states. It presents a comprehensive and organized collection of the evidence contradicting market efficiency. Features NEW - New Finance versus Behavioral Finance distinction. Sets forth and synthesizes a paradigm shift in financial economics. NEW - Introduction to complexity and chaos of capital asset pricing. Provides updated evidence on capital market efficiency. Revolutionary concepts. Offers cutting edge theories and ideas regarding market inefficiencies. Controversial ideas. Support the growing acceptance of the notion that capital markets are inefficient. Easy to understand narrative. A comprehensive compilation of evidence contradicting market efficiency. Extensive and clear. Contains evidence of theoretical underpinnings. Contents 1. Search for the Grail. 2. The Old Finance. 3. How Long is the Short Run? 4. The Ancient Finance. 5. The Past and the Future. 6. The Race Between Value and Growth. 7. Surprise or Risk Premium? 8. #Bearing# Risk in the Stock Market. 9. The Holy Grail. 10. Rational Finance, Behavioral Finance, and the New Finance. 11. Dawn of the New Finance. 12. Final Words. Glossary.