Logotipo librería Marcial Pons
The heart of change

The heart of change
real-life stories of how people change their organizations

  • ISBN: 9781422187333
  • Editorial: Harvard Business School Press
  • Lugar de la edición: Boston. Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 224
  • Idiomas: Inglés

Papel: Cartoné
30,99 €
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Resumen

Why is organizational change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization--you need to change people's "behavior." And that is never easy. "The Heart of Change" is your guide to helping people think and "feel" differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people's emotions is what will spark the behavior change and actions that lead to success. Now freshly designed, "The Heart of Change" is the engaging and essential complement to John Kotter's international bestseller "Leading Change." Building off of Kotter's revolutionary eight-step process, this book vividly illustrates how large-scale business change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change--and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams, instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic; and it is crucial for the success of any true organizational transformation. Refreshingly clear and eminently practical, "The Heart of Change" is required reading for anyone facing change and looking to build their leadership skills.

Resumen

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