Logotipo librería Marcial Pons
The growth strategies of hotel chains

The growth strategies of hotel chains
best business practices by leading companies

  • ISBN: 9780789026644
  • Editorial: Haworth Press Inc.
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 213
  • Idiomas: Inglés

Papel: Rústica
24,04 €
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This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand.


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