INDEX: Preface . I. 1. The Market at the Bottom of the Pyramid . 2. Products and Services for the BOP. 3. BOP: A Global Opportunity? 4. The Private Sector Eco System. 5. Transaction Governance Capacity andThe Evolution of Bottom of the Pyramid Markets. 6. Development as Social Transformation. II. SUCCESS STORIES FROM THE BOTTOM OF THE PYRAMID. Section I: The Market at the BOP. Casas Bahia: Fulfilling a Dream. CEMEX: Innovation in Housing for the Poor. Section II: Known Problems and Known Solutions: What is the Missing Link? The Annapurna Salt Story: Public Health and Private Enterprise. Selling Health: Hindustan Lever Limited and the Soap Market. Section III: Known Problems and Unique Solutions. Jaipur Foot: Challenging Convention. The Aravind Eye Care System: Giving Them The Most Precious Gift. Section IV: Known Problems and System wide Reform. ICICI Bank: Innovations in Finance. The ITC e- Choupal Story: Profitable Rural Transformation. The EID Parry Story. Section V: Scaling Innovations. The Voxiva Story. Innovations in Energy: E+Co's Investment in Tecnosol. Section VI: Creating Enabling Conditions for the Development of Private Sector. Citizen Centricity: E Governance in Andhra Pradesh. Biographies.