The economics of business strategy
- ISBN: 9781858980065
- Editorial: Edward Elgal Publishing Limited
- Fecha de la edición: 2003
- Lugar de la edición: Cheltenham. Reino Unido
- Colección: The International Library of Critical Writings in Economics
- Encuadernación: Cartoné
- Medidas: 25 cm
- Nº Pág.: 736
- Idiomas: Inglés
Papel: Cartoné
288,44 €
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This authoritative collection of the most important published articles on the economic basis of business strategy includes articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, and the "five forces". It also presents the foundations of the modern resource based theory of strategy. INDICE Introduction the competitive environment the capabilities of firms the resource based theory of strategy the firm as a nexus of contracts corporate strategy and diversification corporate strategy and corporate finance competitive strategy.
