The content machine
towards a teory of publishing from the printing press to the digital network
- ISBN: 9780857281111
- Editorial: Anthem Press
- Fecha de la edición: 2013
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 226
- Idiomas: Inglés
Papel: Rústica
20,43 €
Stock en librería. Envío en 24/48 horas
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
