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The case study handbook

The case study handbook
how to read, discuss, adn write persuasively about cases

  • ISBN: 9781422101582
  • Editorial: Harvard Business School Press
  • Lugar de la edición: Boston (Massachuttes). Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 22 cm
  • Nº Pág.: 271
  • Idiomas: Inglés

Papel: Rústica
30,36 €
Sin Stock. Disponible en 5/6 semanas.

Resumen

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Resumen

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