Logotipo librería Marcial Pons

The business of sport management

  • ISBN: 9780273682684
  • Editorial: Prentice Hall
  • Lugar de la edición: Harlow. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 496
  • Idiomas: Inglés

Papel: Rústica
63,39 €
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Resumen

The scale and importance of the lucrative sport industry demands quality business professionals. This text aims to equip the manager and future manager of sport organizations with the tools they need ÍNDICE: 1.Introduction - the unique evolution of sport as "business": governance and ethics - conflicting bodies 2.fan power. 3.The role of the State. Business functions applied to sport: organisational behaviour. 4.Human resource management 5.Marketing. 6.Finance.7.Managing a small non-profit sports organisation 8.Environmental analysis and strategy.9.Managing operations performance and quality. Management issues specific to sports businesses: employment Law. 10.event and stadia management. 11.Sponsorship.12.Broadcasting.13.Merchandising and e-marketing. 14.Risk management. 15.Conclusion - the future of sport business

Resumen

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