Logotipo librería Marcial Pons

The business of media
corporate media and the public interest

  • ISBN: 9781412913157
  • Editorial: Pine Forge Press
  • Lugar de la edición: Thounsand Oaks (California). Estados Unidos de Norteamérica
  • Edición número: 2nd ed
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 314
  • Idiomas: Inglés

Papel: Rústica
38,76 €
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Resumen

"The Business of Media" provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: uses two conceptual models to understand the media: the market model and public sphere model; focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; and offers clear, concise, jargon-free writing accessible to students without an economics background. "The Business of Media" will provide an invaluable guide to the changing media landscape.

Resumen

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