The business of fashion
designing, manufacturing, and marketing
- ISBN: 9781563675706
- Editorial: Bloomsbury Publishing
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Edición número: 3rd ed.
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 624
- Idiomas: Inglés
The Third Edition of this authoritative text focuses on the organization and operation of the U.S. textile and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed - and examines the role of these industries within a global context. Since the publication of the first edition, the textile and apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization has become a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.
