Logotipo librería Marcial Pons

Sun tzu strategies for marketing
12 essential principles for winning the war of customers

  • ISBN: 9780071427319
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: New York. Estados Unidos de Norteamérica
  • Encuadernación: Rústica
  • Medidas: 23 cm
  • Nº Pág.: 244
  • Idiomas: Inglés

Papel: Rústica
12,48 €
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Resumen

Originally conceived in 500BC, Sun Tzu's "The Art of War" contained 11 strategies that were essential to a warrior's success on the battlefield. This book interprets Sun Tzu's battle strategies specifically for today's marketing professionals, coming up with "The Principles of the Marketing War". Each principle is followed by both strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. Finally, the book features real life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

Resumen

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