Strategic marketing problems
cases and comments
- ISBN: 9780132465496
- Editorial: Pearson Education
- Fecha de la edición: 2009
- Lugar de la edición: Harlow. Reino Unido
- Edición número: 12th ed.
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 699
- Idiomas: Español
Papel: Rústica
71,71 €
Stock en librería. Envío en 24/48 horas
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
Esta actividad ha recibido una ayuda para la modernización de librerías de la Comunidad de Madrid correspondiente al año 2020