Logotipo librería Marcial Pons

Strategic management
creating competitive advantages

  • ISBN: 9780071111157
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: New York. Reino Unido
  • Edición número: 2nd ed
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 630
  • Idiomas: Inglés

Papel: Rústica
46,80 €
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Resumen

Strategic Management: Creating Competitive Advantages, 2nd Edition, by Dess, Lumpkin, and Taylor, responds to the demands of today#s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 2nd Edition from a variety of source--preselected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources. INDICE Table of Contents Part One: Strategic Analysis Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analyzing the External Environment of the Firm Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Recognizing a Firm#s Intellectual Assets: Moving Beyond a Firm#s Tangible Resources Part Two: Strategic Formulation Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Digital Business Strategy: Leveraging Internet and E-Business Capabilities Part Three: Strategic Implementation Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter

Resumen

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