Strategic management of technological innovation
- ISBN: 9780071111959
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2005
- Lugar de la edición: Boston. None
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 289
- Idiomas: Inglés
Papel: Rústica
53,40 €
Sin Stock. Disponible en 5/6 semanas.
Strategic Management of Technology and Innovation, 1e by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling#s approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database.
