BASIC APPROACH *This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. *Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process. FEATURES/BENEFITS *Consistent format for each technique--description, background, rationale and implications, advantages, limitations, process, related tools. *Coverage of "classic" as well as more popular contemporary techniques. *FAROUT(c)--A unique evaluation process for each model identifying ease of, use and practicality. *Designed to be frequently used as a handy comparison and reference source. *Examinations and applications of techniques used in real organizations. Please see the Prentice Hall Custom Business Web site for the largest educational database available for the Strategy course. www prenhall.com/custombusiness