Public diplomacy
foundations for global engagement in the digital age
- ISBN: 9780745691206
- Editorial: Polity Press
- Fecha de la edición: 2019
- Lugar de la edición: Cambridge. Reino Unido
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 272
- Idiomas: Inglés
Papel: Rústica
40,66 €
36,59 €
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New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting.
