Principles of retail management
- ISBN: 9780333792971
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2003
- Lugar de la edición: Hampshire. None
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 332
- Idiomas: Inglés
The text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. The text takes a natural progression through general analysis of the Retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of Retailing, such as Internet shopping, ethical and environmental issues. The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is ideal, pedagogically, for a student market. INDICE PART 1 What is Retailing? Retail Organisations and Formats Retailing and the Competitive Environment Retail Customers PART 2 Formulating Retail Strategy Implementing Retail Strategy Retail Logistics Retail Technology PART 3 Retail Location Visual Merchandising Retail Buying Retailing Own Brands Retail Pricing Retail Promotions Retail Service PART 4 International Retailing Internet Retailing Legal and Ethical Issues PART 5 Case studies Information Sources Glossary