Principles of pricing
an analytical approach
- ISBN: 9781107010659
- Editorial: Cambridge University Press
- Fecha de la edición: 2012
- Lugar de la edición: Cambridge. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 260
- Idiomas: Inglés
Papel: Cartoné
53,55 €
Sin stock. Impresión bajo demanda. En firme sin devolución
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
