An essential guide for leaders who want to use social media to be 'open' while maintaining control. 'Be Open, Be Transparent, Be Authentic' are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness - leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. The author lays out the steps that leaders must take to transform their organizations and themselves into being 'open' - and exactly what that will mean. The key features of the book include: shows how to use social media to become an open organization; offers basic advice for leaders who are adapting to the new era of openness in the marketplace; and the author Charlene Li is one of the foremost experts on social media and technologies. In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.