This is a timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace. Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. "Micro Markets" helps bridge the gap between theory and practice by defining microeconomics in terms of real-world, market applications. This timely guide elucidates basic microeconomic concepts with an emphasis on applicability. It establishes a common application for all of the basic economic concepts that are reviewed, and provides in-depth insights into an industry that is of major economic importance in aggregate, and to most individuals. It utilizes equity market realities to underscore the relevance of economic theory. Each chapter includes informative practice problems and power points. A companion workbook, with practice problems and solutions, is also available. By taking microeconomic theory and making it applicable to today's marketplace, "Micro Markets" builds a much- needed bridge between theory and practice.