Mastering Strategy
insights from the world´s greatest leaders and thinkers
- ISBN: 9780071402866
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2003
- Lugar de la edición: New York. None
- Encuadernación: Cartoné
- Medidas: 22 cm
- Nº Pág.: 356
- Idiomas: Inglés
Strategy that is both creative and pragmatic is todays number one competitive edge. It has been the driving force behind the success of firms, such as McDonalds and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in todays harder-faster-smarter world. From achieving market leadership to managing change, todays business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organisations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy
