Marketing your library
promoting the best deal in town
- ISBN: 9781843343059
- Editorial: Chandos Publishing
- Fecha de la edición: 2007
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 200
- Idiomas: Inglés
Papel: Rústica
61,31 €
Sin Stock. Disponible en 5/6 semanas.
Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Próxima publicación en Octubre 2007
