Market research in practice
how to get greater insight from your market
- ISBN: 9780749468644
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2013
- Lugar de la edición: London. Reino Unido
- Edición número: 2nd ed.
- Colección: Market Research in Practice
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 255
- Idiomas: Inglés
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.
