Managing business relationships
- ISBN: 9780470851258
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2003
- Lugar de la edición: Chichester. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 215
- Idiomas: Inglés
No company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group
