Managerial economics and business strategy
- ISBN: 9780071244213
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2006
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Edición número: 5th ed.
- Encuadernación: Rústica
- Medidas: 29 cm
- Nº Pág.: 432
- Idiomas: Inglés
Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight 'mini cases' that cover such high-profile businesses as Microsoft, Visa, and Staples. ÍNDICE: 1 The Fundamentals of Managerial Economics 2 Market Forces: Demand and Supply 3 Quantitative Demand Analysis 4 The Theory of Individual Behavior 5 The Production Process and Costs 6 The Organization of the Firm 7 The Nature of Industry 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for Firms with Market Power 12 The Economics of Information 13 Advanced Topics in Business Strategy 14 A Manager's Guide to Government in the Marketplace 15 Challenges at Time Warner: A Case Study in Business Strategy