Manage the media
(don't let the media manage you)
- ISBN: 9781422121481
- Editorial: Harvard Business School Press
- Fecha de la edición: 2008
- Lugar de la edición: Boston (Massachuttes). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 20 cm
- Nº Pág.: 101
- Idiomas: Inglés
Today's CEOs are facing a major public-relations problem: They're getting shellacked by the media. And this is costing companies more than lost reputations - it is costing them cold, hard cash. In "Manage the Media" (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can strengthen ties to the press, and manage those relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you learn how to take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. "Manage the Media" (Don't Let the Media Manage You) is the resource you need now. Your reputation (and your company's) is depending on it. This book is from our new "Memo to the CEO" series - solutions- focused advice from today's leading practitioners.
