Machine, platform, crowd
harnessing the digital future
- ISBN: 9780393254297
- Editorial: W.W. Norton & Company Ltd.
- Fecha de la edición: 2017
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 398
- Idiomas: Inglés
Papel: Cartoné
42,55 €
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We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.
