Lexus
the relentless pursuit
- ISBN: 9780470821107
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2004
- Lugar de la edición: Hoboken. None
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 259
- Idiomas: Inglés
Papel: Cartoné
42,50 €
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A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years. Contents Introduction. Foreword. Chapter 1: The Toyoda Way. Chapter 2: Searching for Bobos. Chapter 3: Deus ex machina. Chapter 4: "From Tahara to the World!" Chapter 5: The Lexus Covenant. Chapter 6: Zen and the Art of Automobile Maintenance. Chapter 7: Something Wicked This Way Comes. Chapter 8: Lexus Nation. Epilogue. Appendix. Index>
