Leading digital
turning technology into business transformation
- ISBN: 9781625272478
- Editorial: Harvard Business School Press
- Fecha de la edición: 2014
- Lugar de la edición: Cambridge (MSS). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 284
- Idiomas: Inglés
Pete Blackshaw, Global Head of Digital and Social Media, Nestlé—
“Successful transformation of your organization to digital doesn’t just happen—you need to lead it. Leading Digital shows the key elements and processes that have made Digital Masters out of companies around the globe, in many different industries, not just high-tech. A must-read.”
Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation—
“The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.”
