As the People's Republic of China continues to implement the various economic commitments it made as part of its admission to the World Trade Organization (WTO), the environment for multinational corporations in China is changing rapidly. This book examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy and outlines the resulting challenges and opportunities for companies doing business in China. Kellogg on China draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. From these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is the outgrowth of a collaborative student-faculty effort through the Global Initiatives in Management program at the Kellogg School of Management.