Japanese multinationals in Europe
a comparison of the automobile and pharmaceutical industries
- ISBN: 9781843766551
- Editorial: Edward Elgal Publishing Limited
- Fecha de la edición: 2005
- Lugar de la edición: Cheltenham. Reino Unido
- Colección: New horizons in international business
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 201
- Idiomas: Inglés
Papel: Cartoné
106,49 €
Sin Stock. Disponible en 5/6 semanas.
This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration.
