Logotipo librería Marcial Pons

Japanese multinationals in Europe
a comparison of the automobile and pharmaceutical industries

  • ISBN: 9781843766551
  • Editorial: Edward Elgal Publishing Limited
  • Lugar de la edición: Cheltenham. Reino Unido
  • Colección: New horizons in international business
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 201
  • Idiomas: Inglés

Papel: Cartoné
96,09 €
Sin Stock. Envío en 2/3 semanas.

Resumen

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration.

Resumen

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