Logotipo librería Marcial Pons

International management
managing in a diverse and global environment

  • ISBN: 9780071112390
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: New York. None
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 579
  • Idiomas: Inglés

Papel: Rústica
47,00 €
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Resumen

ÍNDICE: CHAPTER 1: An Introduction to International Management CHAPTER 2: The Global Macro-Economic Environment CHAPTER 3: The Political Environment and Political Risk CHAPTER 4: The International Legal Environment of Business CHAPTER 5: The Cultural Environment Case I:Euro Disneyland Section II: Managing International Strategic Planning and Implementation CHAPTER 6: Strategies for International Competition CHAPTER 7: Modes of Entry into Foreign Markets CHAPTER 8: Managing International Collaborative Initiatives CHAPTER 9: Organizing International Operations CHAPTER 10: Controlling International Strategies and Operations CHAPTER 11: Managing Technology and Knowledge Case II:The Global Branding of Stella Artois Section III: Managing People and Processes across Borders and Cultures CHAPTER 12: Communication across Borders and Cultures CHAPTER 13: Negotiation and Decision-Making across Borders and Cultures CHAPTER 14: Work Motivation across Borders and Cultures CHAPTER 15: Leadership across Borders and Cultures CHAPTER 16: International Human Resources Management Case III: Ellen Moore (A): Living and Working in Korea Section IV: Ethical Dilemmas in International Management CHAPTER 17: Ethics and Social Responsibility for International Firms Case IV: Hitting the Wall: Nike and International Labor Practices

Resumen

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