Images of the multinational firm
- ISBN: 9781405147002
- Editorial: Blackwell Publishing
- Fecha de la edición: 2009
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 288
- Idiomas: Inglés
This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices. This work: examines the evolution of multinational firms, their new forms and organization, and their global impact; reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility; and, draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach.
