The Web 2.0 and social software explosion has the capability to transform the online profile of libraries and help reach out to tech- savvie young users to whom the library may be invisible. Libraries can now easily collaborate and create online communities, as well as explore new ways in which to communicate with, educate and attract new users - and also to market themselves. This new book from acclaimed author Phil Bradley takes a clear and practical approach as it explains exactly how to use the different types of Web 2.0 technologies, and shows how libraries can get the most out of them. Illustrations help guide readers through each step of creating a range of resources, and a companion website, including podcasts from the author. It ensures readers are kept up to date with developments in this highly dynamic and fast-moving area. Coverage includes: introduction to Web 2.0 and Library 2.0 ; bookmarking services; photographic services; creating your own search engines; sharing material with others; basic housekeeping utilities; collaborating with others; webpage and website annotation; online calendars; creating networks; multimedia; weblogs & RSS; the use of instant messaging in a library context; and case studies. This is essential reading for library and information professionals wishing to harness the social networking revolution to their advantage. It will also be useful to website authors and students of library and information studies.