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Health and wellness tourism

Health and wellness tourism

  • ISBN: 9780750683432
  • Editorial: Butterworth-Heinemann Ltd.
  • Lugar de la edición: Oxford. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 416
  • Idiomas: Inglés

Papel: Rústica
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Resumen

Health and wellness tourism is a rapidly growing sector of today's thriving tourism industry. This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. "Health and Wellness Tourism" looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing, managing and operations in this sector.It introduces the reader to this topic by looking at the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry. It uses international case studies to illustrate the multiple aspects of the industry and new and emerging trends including spas, life-coaching, meditation, festivals, pilgrimage and yoga retreats. It evaluates marketing and promotional strategies and assesses operational and management issues in the context of health and wellness tourism.Melanie Smith is a Senior Lecturer in Cultural Tourism Management from the University of Greenwich in London, UK.She is also Chair of ATLAS (The Association for Tourism and Leisure Education. She has recently co-edited a special edition of the journal "Tourism Recreation Research on Wellness Tourism", as well as undertaking a large research project on holistic tourism. She is currently teaching BA courses in Wellness Tourism in Budapest, Hungary and is working on consultancy projects related to the development of spas and holistic tourism centres.Laszlo Puczko is a Tourism Academic and Consultant specialising in Wellness Tourism. He is currently a managing director and head of tourism section at Xellum management consulting company in Budapest, Hungary. Xellum Ltd. is a professional services firm that has 3 major lines of business: tourism, financial analysis and EU and governmental advisory. He currently advises on several projects relating to wellnes

Resumen

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