Guerrilla marketing research
marketing research techniques that can help any business make more money
- ISBN: 9780749445744
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: London. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 232
- Idiomas: Inglés
Papel: Cartoné
38,66 €
Sin Stock. Disponible en 5/6 semanas.
"Guerilla Marketing Research" destroys the myth that only big companies can afford marketing research. This addition to the "Guerilla Marketing" series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.
