Fundamentals of marketing research
- ISBN: 9780761988526
- Editorial: SAGE Publications Ltd.
- Fecha de la edición: 2005
- Lugar de la edición: Thousand Oaks (California). Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 881
- Idiomas: Inglés
Papel: Cartoné
149,09 €
134,18 €
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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
