Entrepreneurship
- ISBN: 9780071259521
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Edición número: 7th ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 643
- Idiomas: Inglés
"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
