Hersh Shefrin, one of the pioneers in behavioral finance, applies its principles to corporate practice for the first time Shefrin has been quoted and referenced in numerous bestselling books and business/finance publications around the world Illustrates corporate debiasing through the best practices of firms that have built low-bias corporate cultures, including Springfield Remanufacturing Corporation, Harley-Davidson, Whole Foods, and Southwest Airline. ÍNDICE: Chapter 1. Introduction . Chapter 2. How Successful Companies Get Everyone Focused on Value Creation. Chapter 3. Narrow Financial Focus on Projects and Financing: Traditional Approach. Chapter 4. Wide Psychological Focus on Projects and Financing: Behavioral Approach. Chapter 5. Involving the Workforce in Financial Planning . Chapter 6. Working with Accountants to Achieve Best Execution. Chapter 7. Motivating the Workforce Through Smart Carrots and Sticks. Chapter 8. Sharing Information Throughout the Organization. Chapter 9 Integration: The Whole Ball of Wax.